Google Ads for Clinics in Waterford.
Google Ads for clinics in Waterford. Campaigns for the city and the towns of the south east, from Tramore and Dungarvan to the edges of Kilkenny and Wexford.
Billed in euros · GDPR and Consent Mode v2 · Free clinic audit
- A hospital group with a big brand
- Physio and scans are shared ground
- The coast and the county
Brands we've worked with
Meet Hapi
Your marketing, handed back in one piece.
Hapi is our mascot. He turns up as a knot, which is how most marketing reaches us: ads in one account, the website somewhere else, and leads nobody calls back. We sort it into one plan and keep it sorted.
- Ads, website and follow-up, run by one team
- Numbers you can check every week
- Your accounts stay in your name
Waterford
What's Different About Clinic Ads in Waterford
The same budget works very differently from one Irish city to the next.
The south east's main centre
Waterford serves patients from across the south east. We set separate areas for the city, the coastal towns and the neighbouring counties, so each gets the budget its enquiries justify.
Room to stand out
Fewer clinics advertise in Waterford than in the bigger cities, so a well-built campaign can own the top of the page for the treatments you want to grow.
Searches that cross county lines
Ferrybank sits across the river in County Kilkenny but is part of Waterford for patients. We target by distance from your clinic, so county borders don't decide who sees your ads.
The competition
Who You're Up Against in Waterford
These are the names that share Waterford's healthcare searches with you. Here's how we'd plan a clinic's campaign around them.
UPMC Whitfield
Private hospital on the Cork Road, part of UPMC
UPMC Hillman Cancer Centre
Cancer centre at UPMC Whitfield
A hospital group with a big brand
UPMC Whitfield has the backing of an international hospital group. A local clinic shouldn't try to match it on brand. Compete on what a hospital can't offer as easily: quick appointments, a known local practitioner and evening hours.
Physio and scans are shared ground
Whitfield offers physiotherapy and imaging alongside surgery. If you run a physio clinic, target specific problems and areas, like 'back pain physio Tramore', instead of the broad 'physio Waterford' searches where a hospital's name carries weight.
The coast and the county
Tramore, Dunmore East and Dungarvan searches are often less contested than the city's. Separate campaigns for them keep costs down and show those patients a clinic they can reach without a trip to the Cork Road.
Who bids on which searches changes week to week. The free audit checks the live ads for your treatments and area before we plan a thing. Names are listed to describe the market; we aren't connected to any of them.
Where your patients are
Areas We Target Around Waterford
Waterford city and county, and nearby parts of Kilkenny, Wexford and south Tipperary.
- Waterford city centre
- Ferrybank
- Tramore
- Dunmore East
- Passage East
- Kilmacthomas
- Dungarvan
- Carrick-on-Suir
- New Ross
Searches we build campaigns around
- dentist waterford city
- physio tramore
- emergency dentist waterford
- private gp waterford
- invisalign waterford
Ireland
What Every Irish Clinic Campaign Has to Get Right
Clinic advertising in Ireland has rules a general agency can miss. We build them in from the first draft.
Prescription-only treatments can't be named
Irish law doesn't allow prescription-only medicines to be advertised to the public, and botulinum toxin is one. Aesthetic clinics advertise the consultation and the result instead, and we write the ads and keywords that way from the start.
No remarketing on health conditions
Google doesn't allow ads that follow people around based on a health condition. We build campaigns on search intent, which is what clinic ads should run on anyway: someone typing 'emergency dentist' has already told you what they need.
Consent Mode v2 for EU tracking
Google needs Consent Mode v2 on sites that advertise to people in the EU. We set it up with your cookie banner, so conversions still count and your site stays on the right side of GDPR.
Claims your council would sign off
The Medical Council and the Dental Council both expect advertising to be factual and not misleading. Our ads say what you offer, where and when, and leave out the superlatives.
Your first month
How It Works
Free audit
We look at your Google Business Profile, your website and any ads you run now, against the clinics you compete with in your area.
Campaign plan
Which treatments to advertise, which areas, what budget, and how many enquiries that budget should bring. You decide before anything goes live.
Launch
Search campaigns per treatment, call tracking, conversion tracking with Consent Mode v2, and landing pages if your site needs them.
Monthly report
Cost per enquiry, calls and bookings by treatment, and what we're changing next month. Plain numbers, in euros.
Usually wider than a Dublin clinic would, because people drive further for appointments. We start with the city and nearby towns and test the outer areas per treatment, keeping only the ones that bring bookings.
That's the best time. With fewer competitors, clicks cost less and your clinic can take the top ad spot for its main treatments without a big budget.
Two parts. Your ad budget goes straight to Google, and you set it. Our management fee is a fixed monthly amount in euros, quoted after the free audit, once we know how many treatments and areas you want to cover. There's no percentage of ad spend.
India is 4.5 to 5.5 hours ahead of Ireland, so we work your mornings and early afternoons on calls and WhatsApp, and changes are made before your clinic opens. Billing is in euros and the reports are in euros.
Not by name: it's a prescription-only medicine, and those can't be advertised to the public in Ireland. Clinics advertise the consultation with a qualified practitioner and the area treated. We write the ads, keywords and landing pages to stay within that.
We track that an enquiry or call happened, never what it was about. No health information goes to Google, remarketing on health conditions isn't used, and tracking runs through Consent Mode v2 so it respects each visitor's cookie choice.
More patients in Waterford,
Start with a free audit: your Google presence next to the clinics you compete with in Waterford, and what a campaign should cost before you spend a euro.