Google Ads for Clinics in Kilkenny.
Google Ads for clinics in Kilkenny. Focused campaigns for a smaller city, reaching patients across the county and in Carlow, Laois and Tipperary.
Billed in euros · GDPR and Consent Mode v2 · Free clinic audit
- Small market, one big name
- Spend where the hospital doesn't
- Carlow and Laois are a test, not a given
Brands we've worked with
Meet Hapi
Your marketing, handed back in one piece.
Hapi is our mascot. He turns up as a knot, which is how most marketing reaches us: ads in one account, the website somewhere else, and leads nobody calls back. We sort it into one plan and keep it sorted.
- Ads, website and follow-up, run by one team
- Numbers you can check every week
- Your accounts stay in your name
Kilkenny
What's Different About Clinic Ads in Kilkenny
The same budget works very differently from one Irish city to the next.
A small budget can go far
Kilkenny has fewer searches than the big cities, and fewer clinics bidding on them. A focused campaign on two or three treatments often brings steady enquiries on a modest budget.
Patients from the surrounding counties
People come in from Carlow, Laois and Tipperary for appointments. We test those towns per treatment and keep the ones that turn into bookings.
Visitors as well as locals
Kilkenny gets a lot of visitors through the year, which brings searches for emergency dentists and walk-in care. A separate emergency campaign catches them without changing your main one.
The competition
Who You're Up Against in Kilkenny
These are the names that share Kilkenny's healthcare searches with you. Here's how we'd plan a clinic's campaign around them.
UPMC Aut Even Hospital
Private elective hospital in Kilkenny, part of UPMC
Sims IVF
Fertility satellite clinic in nearby Carlow
Small market, one big name
In a city Kilkenny's size, UPMC Aut Even is the private healthcare name most people know. Clinics compete better on the everyday: a dental check-up, a physio session, a skin consultation, with the practitioner's name and the next free day in the ad.
Spend where the hospital doesn't
A hospital advertises elective surgery and its consultants. That leaves searches for routine and same-week care much less contested, so a small budget can keep your clinic first for them.
Carlow and Laois are a test, not a given
Patients from Carlow have their own options nearby, Sims IVF included for fertility. We add the surrounding towns one treatment at a time and keep only the ones that turn into bookings.
Who bids on which searches changes week to week. The free audit checks the live ads for your treatments and area before we plan a thing. Names are listed to describe the market; we aren't connected to any of them.
Where your patients are
Areas We Target Around Kilkenny
Kilkenny city and county, plus Carlow, Laois and parts of Tipperary.
- Kilkenny city
- Loughboy
- Newpark
- Callan
- Thomastown
- Castlecomer
- Carlow
- Abbeyleix
- Urlingford
Searches we build campaigns around
- dentist kilkenny
- physio kilkenny city
- emergency dentist kilkenny
- private gp kilkenny
- skin clinic kilkenny
Ireland
What Every Irish Clinic Campaign Has to Get Right
Clinic advertising in Ireland has rules a general agency can miss. We build them in from the first draft.
Prescription-only treatments can't be named
Irish law doesn't allow prescription-only medicines to be advertised to the public, and botulinum toxin is one. Aesthetic clinics advertise the consultation and the result instead, and we write the ads and keywords that way from the start.
No remarketing on health conditions
Google doesn't allow ads that follow people around based on a health condition. We build campaigns on search intent, which is what clinic ads should run on anyway: someone typing 'emergency dentist' has already told you what they need.
Consent Mode v2 for EU tracking
Google needs Consent Mode v2 on sites that advertise to people in the EU. We set it up with your cookie banner, so conversions still count and your site stays on the right side of GDPR.
Claims your council would sign off
The Medical Council and the Dental Council both expect advertising to be factual and not misleading. Our ads say what you offer, where and when, and leave out the superlatives.
Your first month
How It Works
Free audit
We look at your Google Business Profile, your website and any ads you run now, against the clinics you compete with in your area.
Campaign plan
Which treatments to advertise, which areas, what budget, and how many enquiries that budget should bring. You decide before anything goes live.
Launch
Search campaigns per treatment, call tracking, conversion tracking with Consent Mode v2, and landing pages if your site needs them.
Monthly report
Cost per enquiry, calls and bookings by treatment, and what we're changing next month. Plain numbers, in euros.
Often more than in a big one. Fewer clinics advertise, so clicks cost less and a small budget can put you first for the treatments you want more of.
For treatments people will drive for, yes. We'd start with Kilkenny itself, then add the nearby towns one at a time and keep only those that bring bookings.
Two parts. Your ad budget goes straight to Google, and you set it. Our management fee is a fixed monthly amount in euros, quoted after the free audit, once we know how many treatments and areas you want to cover. There's no percentage of ad spend.
India is 4.5 to 5.5 hours ahead of Ireland, so we work your mornings and early afternoons on calls and WhatsApp, and changes are made before your clinic opens. Billing is in euros and the reports are in euros.
Not by name: it's a prescription-only medicine, and those can't be advertised to the public in Ireland. Clinics advertise the consultation with a qualified practitioner and the area treated. We write the ads, keywords and landing pages to stay within that.
We track that an enquiry or call happened, never what it was about. No health information goes to Google, remarketing on health conditions isn't used, and tracking runs through Consent Mode v2 so it respects each visitor's cookie choice.
More patients in Kilkenny,
Start with a free audit: your Google presence next to the clinics you compete with in Kilkenny, and what a campaign should cost before you spend a euro.