Google Ads for Clinics in Galway.
Google Ads for clinics in Galway. Campaigns that reach the city, the growing suburbs, and the people who drive in from Connemara and the county for appointments.
Billed in euros · GDPR and Consent Mode v2 · Free clinic audit
- Two hospitals, one side of the city
- Catch people before the long drive
- Lean on availability
Brands we've worked with
Meet Hapi
Your marketing, handed back in one piece.
Hapi is our mascot. He turns up as a knot, which is how most marketing reaches us: ads in one account, the website somewhere else, and leads nobody calls back. We sort it into one plan and keep it sorted.
- Ads, website and follow-up, run by one team
- Numbers you can check every week
- Your accounts stay in your name
Galway
What's Different About Clinic Ads in Galway
The same budget works very differently from one Irish city to the next.
A city that changes with the seasons
Students, summer visitors and festival crowds change who's searching from month to month. We adjust budgets and ads through the year, for example more emergency dental and physio in summer and student check-ups in autumn.
Patients from a wide rural area
Galway is the main centre for much of the west, so patients drive in from Connemara, Tuam and further. For treatments worth the trip, we widen the area and say how easy you are to reach and park at.
A medtech workforce
Galway has a large medical device industry, which means a lot of people in full-time jobs, often with private health insurance. Ads mentioning evening appointments and insurers you work with tend to do well.
The competition
Who You're Up Against in Galway
These are the names that share Galway's healthcare searches with you. Here's how we'd plan a clinic's campaign around them.
Galway Clinic
Private hospital on the east side of the city
Bon Secours Hospital Galway
Private hospital in Renmore
Two hospitals, one side of the city
Both private hospitals are on Galway's east side. A clinic in Salthill, Knocknacarra or the city centre has the west and centre to itself for routine care, so we keep its ads there instead of competing near the hospitals.
Catch people before the long drive
Patients from Connemara and Mayo often search for the hospital by name for surgery. For physio, dental and skin, they want the nearest good clinic with parking. Ads that say how far you are and when you're free bring them to you.
Lean on availability
Hospital outpatient appointments can take weeks. If you can see someone this week, that belongs in the headline. Galway patients searching 'physio Galway' respond to the next free slot more than to a big name.
Who bids on which searches changes week to week. The free audit checks the live ads for your treatments and area before we plan a thing. Names are listed to describe the market; we aren't connected to any of them.
Where your patients are
Areas We Target Around Galway
Galway city and county, Connemara, and parts of Mayo and Clare for specialist treatments.
- Galway city centre
- Salthill
- Knocknacarra
- Renmore
- Oranmore
- Claregalway
- Athenry
- Moycullen
- Tuam
Searches we build campaigns around
- dentist salthill
- physio galway city
- emergency dentist galway
- skin clinic galway
- private gp knocknacarra
Ireland
What Every Irish Clinic Campaign Has to Get Right
Clinic advertising in Ireland has rules a general agency can miss. We build them in from the first draft.
Prescription-only treatments can't be named
Irish law doesn't allow prescription-only medicines to be advertised to the public, and botulinum toxin is one. Aesthetic clinics advertise the consultation and the result instead, and we write the ads and keywords that way from the start.
No remarketing on health conditions
Google doesn't allow ads that follow people around based on a health condition. We build campaigns on search intent, which is what clinic ads should run on anyway: someone typing 'emergency dentist' has already told you what they need.
Consent Mode v2 for EU tracking
Google needs Consent Mode v2 on sites that advertise to people in the EU. We set it up with your cookie banner, so conversions still count and your site stays on the right side of GDPR.
Claims your council would sign off
The Medical Council and the Dental Council both expect advertising to be factual and not misleading. Our ads say what you offer, where and when, and leave out the superlatives.
Your first month
How It Works
Free audit
We look at your Google Business Profile, your website and any ads you run now, against the clinics you compete with in your area.
Campaign plan
Which treatments to advertise, which areas, what budget, and how many enquiries that budget should bring. You decide before anything goes live.
Launch
Search campaigns per treatment, call tracking, conversion tracking with Consent Mode v2, and landing pages if your site needs them.
Monthly report
Cost per enquiry, calls and bookings by treatment, and what we're changing next month. Plain numbers, in euros.
Yes, if the campaign is focused. Search volume is smaller than Dublin, so we put the budget on the treatments people search for most and the areas you serve, rather than spreading it thin.
For some clinics, yes. Dental check-ups, physio and GP visits pick up when terms start. We can run ads around the start of term near the campuses and pause them over the summer.
Two parts. Your ad budget goes straight to Google, and you set it. Our management fee is a fixed monthly amount in euros, quoted after the free audit, once we know how many treatments and areas you want to cover. There's no percentage of ad spend.
India is 4.5 to 5.5 hours ahead of Ireland, so we work your mornings and early afternoons on calls and WhatsApp, and changes are made before your clinic opens. Billing is in euros and the reports are in euros.
Not by name: it's a prescription-only medicine, and those can't be advertised to the public in Ireland. Clinics advertise the consultation with a qualified practitioner and the area treated. We write the ads, keywords and landing pages to stay within that.
We track that an enquiry or call happened, never what it was about. No health information goes to Google, remarketing on health conditions isn't used, and tracking runs through Consent Mode v2 so it respects each visitor's cookie choice.
More patients in Galway,
Start with a free audit: your Google presence next to the clinics you compete with in Galway, and what a campaign should cost before you spend a euro.