Studio Happens.
Free Tool · No Signup · No Login

UTM Link & QR Code
Generator.

Build tagged URLs for campaign tracking in Google Analytics 4, and get a print-ready QR code for offline marketing.

100% Free ForeverNo Signup RequiredGA4 CompatibleInstant QR CodesWhitelabel Available

Campaign UTM Builder

Generate Tracking URLs & QR Codes Instantly

Create perfectly tagged tracking links for Google Analytics 4. Ensure every click, campaign, and offline scan is accurately tracked.

The referrer (e.g. google, facebook)

Marketing medium (e.g. cpc, email)

Product, promo code, or slogan

Identify paid keywords

Differentiate ads (A/B testing)

Generated URL

https://www.yourwebsite.com/page?utm_source=google&utm_medium=cpc&utm_campaign=summer_sale

Print-Ready QR Code

QR Code
Download QR Code
Free for Everyone

Add This UTM Builder
To Your Website

Embed this UTM Builder and QR Generator on your website for free. No signup, no login, no subscription required. Perfect for marketing blogs, agencies, and resource pages.

100% free. No hidden costs or subscription
White-label: add it to your agency website
No signup. Embed it in seconds
Embed Code
<div id="sh-utm-builder" data-theme="auto"></div>
<script src="https://www.studiohappens.tech/embed/utm-builder.js" defer></script>

Paste this code anywhere in your HTML. The tool will render automatically.

How to Use the UTM & QR Builder

1

Enter Your Destination URL

Paste the URL of the page you want to send traffic to, for example https://www.yourwebsite.com/summer-sale.

2

Define Source and Medium

Source is where the traffic comes from (google, newsletter). Medium is the channel (cpc, email, social).

3

Name Your Campaign

Give the campaign a name you'll recognise, like summer_sale_2026. Google Analytics 4 groups traffic under this name.

4

Copy URL or Download QR

Your tracking link and QR code appear straight away. Copy the link for ads, or download the QR code for print.

Why Use This Free UTM Builder?

Built-in QR Code Generation

Google's own UTM builder doesn't make QR codes. This one does, for flyers, business cards and other print.

100% Free, No Signup

Plenty of tools put URL building or QR codes behind a paywall or an email form. This one doesn't.

Perfect for GA4 Tracking

Consistent UTM tags mean Google Analytics 4 credits each visit to the right campaign.

Whitelabel Embed Available

Agencies and consultants can embed the tool on their own website for free.

Frequently Asked Questions

What is a UTM parameter?+
UTM (Urchin Tracking Module) parameters are short text codes added to URLs that help analytics tools (like Google Analytics 4) track the source, medium, and campaign name of your website traffic.
Why do I need to use UTM links?+
Without UTM links, visits from newsletters, social posts or ads often show up as 'Direct' or 'Referral'. UTMs tell you which post or email brought in the traffic and the sales.
Are the QR codes really free to use commercially?+
Yes. The QR codes are free, never expire, and can go on any commercial print, packaging or screen.
What is the difference between Source and Medium?+
Source is the specific origin (e.g., 'facebook', 'newsletter', 'google'). Medium is the broader category or channel (e.g., 'social', 'email', 'cpc').
Can I embed this UTM builder on my website?+
Yes. Copy the HTML embed code at the bottom of the page. It's free on any website and doesn't need an account.