Google Ads for Colleges and Institutes.
Admissions marketing for colleges and institutes, from the team whose campaigns bring A2Z Institute 200+ students a month. Engineering, degree, nursing, paramedical, coaching and skill institutes, each with its own plan.
A2Z: 200+ students a month · Doodles: 30+ a month at 40% lower cost · Free admissions audit
- Free audit
- Admissions plan
- Launch
- Report by admission
200+
students a month for A2Z Institute of Heavy Equipments
30+
students a month for Doodles Baking Institute
40%
lower cost per student for Doodles
Brands we've worked with
Meet Hapi
Your marketing, handed back in one piece.
Hapi is our mascot. He turns up as a knot, which is how most marketing reaches us: ads in one account, the website somewhere else, and leads nobody calls back. We sort it into one plan and keep it sorted.
- Ads, website and follow-up, run by one team
- Numbers you can check every week
- Your accounts stay in your name
Pick yours
Google Ads for Every Kind of Institute
Each kind of institution has its own students, season, competitors and rules. Pick yours to see who you're up against and how we'd plan around them.
Why us
Admissions Are What We Measure
Enquiries are only the start. We match every lead with your admissions office and report the cost per admission, course by course.
200+
students a month for A2Z Institute of Heavy Equipments
30+
students a month for Doodles Baking Institute
40%
lower cost per student for Doodles
The rules
What Every Admissions Campaign Has to Get Right
Education ads in India have rules, and students and parents check every claim. We build both in from the first draft.
Placement claims need proof
ASCI's guidelines for educational institutions expect placement, ranking and salary claims to be backed by verifiable data. '100% placement' stays out unless you can show it.
Approvals stated exactly
AICTE, UGC, INC or your university: ads and pages name the approvals and affiliations you actually hold. Students and parents check.
Coaching has its own rules
The CCPA's 2024 guidelines for coaching centres bar misleading claims about selections and ranks, and set out how results must be shown.
Leads go cold in hours
Students enquire with five places at once, and the first to reply usually wins. Instant WhatsApp replies and a callback routine are part of every campaign.
Your first month
How It Works
Free audit
Your website, Google profile and any ads you run, next to the colleges and portals competing for your courses.
Admissions plan
Which courses, which states, what season, what budget, and how many enquiries that budget should bring.
Launch
Search campaigns per course, lead forms and WhatsApp, landing pages, and every lead sent straight to your team.
Report by admission
Cost per enquiry and per admission, by course, every month. What's working, and what we're changing next.
Yes. A2Z Institute of Heavy Equipments gets 200+ students a month through our campaigns, and Doodles Baking Institute gets 30+ a month at 40% lower cost.
Before the season, not during it. Research starts when board results land, so campaigns should be running by then. Skill and coaching institutes with rolling batches run all year.
Both. Enquiries are the start; we match them with your admissions office and report the cost per admission, course by course.
Related Services
More admissions from Google,
Start with a free audit of your institute's Google presence and the competition around you. You'll know what a campaign should cost before you spend a rupee.